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The MCВ would land some noteworthy early guest appearances on tracks by artists like Super Cat ( вЂњDolly My BabyвЂќ) and Heavy D ( вЂњA Buncha N-asвЂќ), working closely with Combs at Uptown Records. Uptown CEO Andre Harrell was immediately impressed with B.I.G. вЂњHe had a voice that just sounded like it was heavy, funky and rhythmic,вЂќ Harrell would tell the New York Times in 1994, just after Ready To Die went Gold. вЂњAnd it had a lot of personality - like a light on his feet kind of big brother.вЂќ But Uptown dropped Biggie after Combs was fired, settingВ the rapperвЂ™s career in limbo. Big was looking to get back to the streets, but PuffвЂ™s ambitions were set towards launching his own label, Bad Boy Entertainment. VernonвЂ™s Craig Mack, but it would soon become apparent that Puff saw Big as the labelвЂ™s cornerstone. вЂњWhen Puff tells me heвЂ™s selling this amount of records a week, IвЂ™m like, вЂIs that good?вЂ™ All I know is Gold and Platinum,вЂќ Biggie told Interview magazine in 1994 after his career was heating up. to Have Brooklyn Street Named After HimД«iggie would definitely blow up.

вЂњJuicyвЂќ would be a major success for Bad Boy and for Biggie. The classic breakthrough single was a fixture on MTV and BET in the late summer of 1994, with its Mtume sample (and uncredited production assist from superproducer Pete Rock) carrying BiggieвЂ™s semi-autobiographical rags-to-riches tale. The first verse would become as ubiquitous as any in hip-hop, and it made The Notorious B.I.G. That development was significant, even as the East CoastвЂ™s latest wave of emcees were coming to the forefront. BiggieвЂ™s approach would prove to be wildly successful and hugely influential on how New York rappers would approach the mainstream in the post-Death Row Records landscape.Д«efore the success of Death Row, hip-hopвЂ™s most mainstream, crossover-friendly artists tended to be pop-rap superstars like Salt-N-Pepa and Heavy D. More street-oriented or вЂњgangstaвЂќ acts may have gained notoriety and respect (and infamy) but they werenвЂ™t exactly expected to dominate the radio or sell several million units. But that all changed with the massive popularity of the MCВ then known as Snoop Doggy Dogg - a rising star as a guest on several classic cuts from Dr.

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Cd notorious big ready to die full#ДreвЂ™s epochal 1992 solo debut The ChronicВ -В which culminated in SnoopвЂ™s 1993 debut LP Doggystyle becoming the fastest-selling album in rap history.В Nonetheless, even with the West CoastвЂ™s G-Funk revolution in full swing, the approach of The Chronic (gangsta subject matter over slick, radio-friendly production)В hadnвЂ™t quite caught fire in the East Coast. At least not yet.ДЇor most of 1993 and into 1994, New York City was suddenly caught in the shadow cast by theВ West Coast dominance of acts like Snoop, Dr. ThatвЂ™s not to suggest things were stagnant in the Big Apple - Wu-Tang Clan dropped their classic debut Enter the Wu-Tang: 36 Chambers in late 1993, and Queens wunderkind Nas made his hotly-anticipated debut with the landmark Illmatic in spring 1994. But despite those successes, there hadnвЂ™t been an NYC rap act amongst this new wave that broke as big as the biggest West Coast artists.

Not until Biggie dropped his debut album. And it was those hit singles like вЂњJuicyвЂќ that rerouted everything. Released in September 1994, Ready To Die is a lot darker and more nihilistic than its slick singles may convey.

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